Each Appledore development demonstrates an expertise in creating a sense of community and place. The process begins with the design team; this involves establishing working partnerships with talented architects and the local planning officers, and of course including materials that blend with the local architectural vernacular.

A strong local bias means Appledore has a continual commitment to creating homes that not only sit comfortably in their surroundings, but positively enhance them. Rather than mass producing "identikit" homes, Appledore specialises in creating unique developments. Every home is individual in design, blends sympathetically with its location and improves local ambience.

Appledore has built a name and reputation based on establishing solid relationships, and its emphasis is very much on the "personal touch". Every purchaser of an Appledore home will be dealt with by the same personnel every step of the way - forming both a consistent and reliable approach to their move.

To date, all of Appledore's developments have been built on brownfield sites; for example, old schools, former commercial properties and a disused public house which had fallen into disrepair.

A benefit to purchasers of a home on a brownfield development is that it is often located very conveniently for local shops, restaurants, cinemas, leisure facilities and other amenities as well as mainline train stations and within easy reach of the national motorway network.

Appledore sees this type of development as a cornerstone of future expansion.